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Uberland: How Algorithms Are Rewriting the Rules of Work
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Review
“A timely, accessible analysis of a Silicon Valley innovator that disrupted an industry.” (GeekWire 2018-10-20)"Functions as an examination of both how Uber’s algorithms are changing the way companies operate and exert control over their workers and how those workers are experiencing these changes.” (Slate)“This jargon-free and intriguing exposé offers food for thought for anyone interested in worker protections or societal changes driven by technology.” (Publishers Weekly)"A timely look at the tensions between technology and the future of employment, and how ambitious startups might be changing the way we see and value work.” (Mother Jones 2018-11-03)“If you care about the future of work, read Uberland by Alex Rosenblat.” (Theodore Kinni, Strategy + Business)“Rosenblat’s book is a combination of sociological analysis, excerpts from Uber-driver online forums, communications with Uber executives and employees, and an avalanche of in-person interviews with drivers from all over the United States and Canada. Her analysis isn’t a polemic; it is balanced and measured.” (Los Angeles Review of Books 2019-01-14)“A fine work of technology ethnography. . . As someone who believes that technology is a positive force for driving change, I’ll admit to being deeply disturbed by reading Uberland." (Inside Higher Education 2018-12-12)
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From the Inside Flap
“Alex Rosenblat explores the increasingly unstable and unpredictable nature of work in America through an in-depth look at Uber’s questionable labor and technology practices. We had not fully witnessed the downside of management by algorithm until this book—a must-read for anyone interested in the topic.”—Chris Hughes, cofounder of Facebook, cochair of the Economic Security Project, and author of Fair Shot: Rethinking Inequality and How We Earn “Read Uberland to see how Rosenblat reverse engineers Uber to expose its machinations to become our gig overlord. There is no better analysis anywhere.”—Lawrence Mishel, Distinguished Fellow, Economic Policy Institute “Ever wonder what life is like for an Uber driver and where rideshare fits into today’s economy? Rosenblat’s compelling narrative takes us deeper than any book before it, so you’re in for a treat. You won’t be able to put Uberland down.—H. Luke Shaefer, coauthor of $2.00 a Day: Living on Almost Nothing in America “Uber represents everything that has gone terribly wrong with Silicon Valley ideology. It treats people as sources of data rather than as customers, workers, or human beings. It flaunts laws and regulations, not even asking for forgiveness once it gets caught. It promotes a toxic corporate environment. Most of all, Uber upends many of our assumptions about transportation, labor, and the future of the economy. Rosenblat has succeeded in writing a clear, powerful book that goes far deeper than the headlines. By focusing on drivers, she reveals the complexities of their daily lives and challenges. She accounts for all the ways Uber both improves their lives and limits their prospects. This book is essential for anyone who hopes to understand platforms, applications, and the effects they have on real people.”—Siva Vaidhyanathan, author of The Googlization of Everything (And Why We Should Worry) and Antisocial Media: How Facebook Disconnects Us and Undermines Democracy “Deft, multifaceted, and eminently accessible and readable.”—Michael Palm, author of Technologies of Consumer Labor: A History of Self-Service
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Product details
Paperback: 296 pages
Publisher: University of California Press; First edition (October 15, 2019)
Language: English
ISBN-10: 0520324803
ISBN-13: 978-0520324800
Product Dimensions:
6 x 9 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
4 customer reviews
Amazon Best Sellers Rank:
#4,814,999 in Books (See Top 100 in Books)
This book is a marvelous inside look at what it's like to drive for Uber, and by extension, any Silicon Valley gig economy platform. The author claims she tells her children Uber stories at bedtime - and I believe her. She weaves many a tale about the rides she took in years of research (over 5,000 miles in the U.S. and Canada). The author illuminates a myriad of problems associated with having an algorithm as your boss, where there is rarely a real human to help you resolve issues. Although Uber touts the independence of their drivers, the author demonstrates that independence is mostly an illusion and manipulation abounds. I was expecting a typical academic tome, and what I got instead was a really terrific read. I highly recommend Uberland.
Uber is slippery and abstract, the company and its services are (in many places) ubiquitous but also hard to understand as they change policies, leadership, and scandals erupt. This book not only makes Uber concrete through the experiences of its drivers, but also explains the slippery-ness in a way that sends readers away with a more fulsome understanding of not only the company, but also the consequences of companies beyond Uber using technology to “rewrite the rules of workâ€. Rosenblat goes beyond description to explain the experiences of drivers with her deep knowledge of Uber’s technology and business incentives. Her expertise in this area is unmatched by more casual observers, a must-read for those grappling with technology, work, and inequality.
Taken at face value, the shiny veneer of the gig economy are simply apps that allow people to seek services from other people. Yet, as Uberland demonstrates, the brokers of those exchanges are not agnostic actors developing neutral platforms that connect people. Rather, companies like Uber have built algorithmically-rooted technologies that govern how people can connect. Through explicit managerial processes and implicit nudges, Uber shapes a distributed workforce based on its own values with little accountability for its actions. This book shines a light on these dynamics, highlighting the logics of ridehail companies (most notably Uber), the experiences of drivers, and the tensions that emerge as competing interests collide.Alex Rosenblat has spent years talking to a wide-range of drivers, Uber employees, and other stakeholders to understand their values, logics, and work-arounds. Through eloquent prose and thick description, she elevates the voices of those she talks with so that the reader can see the challenges presented by algorithmic management. She offers a compelling framework for understanding what's unfolding and helps the reader get past their naive assumptions of how drivers experience Uber. This work is critical, in no small part because every person who has ever taken an Uber feels as though they understand drivers. Rosenblat helps the reader see the wide range of incentives and logics and how they contradict in important ways.This book is an essential read for business leaders, entrepreneurs, and all who have a vested interest in understanding how technology is reconfiguring society. It's also a fun read for anyone who may simply want to see what lies below the shiny veneer.
I had to take a break from reading a few times because Uberland hit so close to home with my experiences on the road as a ridehail driver. I have driven for services like Uber and Lyft for the last 5 years while writing about my experience for 3 years at therideshareguy.com.Alex does an excellent job of describing those who really work for these services, capturing the ways that Uber and Lyft try to "nudge" their workers into desired outcomes for the platform, and how drivers respond to those "nudges". The book documents a wide history and provides examples with screenshots of how the workers for these services are almost completely managed by algorithms and automated processes; for better and worse.There's no affiliate code at the end. No Call To Action to "signup and drive" at for "guaranteed earnings". No rosy colored shades on how the sharing economy is creating jobs, or speculation on how these companies mean well.If you're considering a career in the gig-economy as a worker or even an employee for a platform like Uber, READ THIS BOOK!
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